Another confirmation that veganism really is catching on appeared in the current (July/August) issue of Sierra magazine. They asked five top chefs to recommend their favorite ice cream flavors. Three of the five chefs chose vegan ice creams: Coconut Bliss, Tempt, and So Delicious. As the Sierra Club has not in the past been overtly vegan-friendly, having in fact run articles celebrating hunting and fishing, this is noteworthy.
On the following page they featured as “Trendsetter” a vegan ultramarathoner, Scott Jurek. The interviewer asked him when and why he became vegan, so most of the brief article consisted of this super-athlete giving readers reasons to eliminate animal products from their diets.
Keep up the good work, Sierra!