Sierra Features Vegan Choices

Scott Jurek

Another confirmation that veganism really is catching on appeared in the current (July/August) issue of Sierra magazine.  They asked five top chefs to recommend their favorite ice cream flavors.  Three of the five chefs chose vegan ice creams: Coconut Bliss, Tempt, and So Delicious.  As the Sierra Club has not in the past been overtly vegan-friendly, having in fact run articles celebrating hunting and fishing, this is noteworthy.

On the following page they featured as “Trendsetter” a vegan ultramarathoner, Scott Jurek.  The interviewer asked him when and why he became vegan, so most of the brief article consisted of this super-athlete giving readers reasons to eliminate animal products from their diets.

Keep up the good work, Sierra!

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